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Find great stuff to read in Google Reader

August 28th, 2009
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The following is is a posting from the Official Gmail News Blog:

Posted by Zach Yeskel, Product Marketing Manager

Have you ever clicked the “Reader” link at the top of your Gmail inbox and ended up in Google Reader, kind of unsure about what to do next?

We realize this happens from time to time, so to help people get started with Reader, we asked a bunch of prominent journalists, techies, fashion critics, and foodies for their lists of favorite sites and blogs. We compiled their reading lists and made them accessible to everyone at google.com/powerreaders, where you can explore and subscribe to lists from Thomas Friedman, Arianna Huffington, Paul Krugman, the editors of Lifehacker, Boing Boing, Kottke.org, and many more.


Whether you’re new to Google Reader or already have an extensive reading list, we hope this will be a good place to find great stuff to read. And if you want to create your own reading list to share with others, you can do that too.

See the rest here: 
Find great stuff to read in Google Reader


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Serving better ads in Gmail

January 20th, 2010
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The following is is a posting from the Official Gmail News Blog:

Posted by Steve Crossan, Gmail Product Manager

Ever since we launched Gmail, we’ve tried to show relevant and unobtrusive ads. We’re always trying to improve our algorithms to show better, more useful ads.

When you open a message in Gmail, you often see ads related to that email. Let’s say you’re looking at a confirmation email from a hotel in Chicago. Next to your email, you might see ads about flights to Chicago.

But sometimes, there aren’t any good ads to match to a particular message. From now on, you’ll sometimes see ads matched to another recent email instead. For example, let’s say you’re looking at a message from a friend wishing you a happy birthday. If there aren’t any good ads for birthdays, you might see the Chicago flight ads related to your last email instead.

To show these ads, our systems don’t need to store any extra information — Gmail just picks a different recent email to match. The process is entirely automated: no humans are involved in selecting ads, and no email or personal information is shared with advertisers.

We’ve updated a help center article and a few faqs where we had specified that ads alongside an email were related only to the text of the current message. This doesn’t change the Gmail privacy policy. We’ve also created this short video explaining the change:

We’ll be rolling this out over the next few days. With this change, we hope you see better ads in Gmail — more of what you’re interested in and less of what you’re not.

Read more here:
Serving better ads in Gmail


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Tip: Check and reply from multiple email addresses in Gmail

June 12th, 2009


The following is is a posting from the Official Gmail News Blog:

Posted by Joyce Sohn, Product Marketing Manager

It’s that time of year when students are graduating, and in many cases getting yet another email address to check — an alumni account — as a graduation present.

Whether you have an alumni address, a work account, or your own domain that you like to use, rather than logging in and out of multiple accounts, you can set yourself up so all your mail ends up in your Gmail inbox. And you can send mail from any of the other addresses you own right from Gmail as well.

There are two steps to make this happen:

1. Set up mail forwarding or fetching

Many email providers offer free auto-forwarding to other accounts. Log into your non-Gmail account and set your Gmail address as the forwarding target. If your other account doesn’t offer forwarding but supports POP3 access, you can use Mail Fetcher in Gmail to automatically check your other account for new mail and download it to Gmail.

2. Set up custom “From:”

Gmail’s custom “From:” feature lets you send mail with one of your other email addresses listed as the sender in place of your Gmail address. There’s a good step-by-step for how to set this up in the Help Center, but the basics are adding the address you want to use and then verifying that it belongs to you. Once you have your custom “From:” set up, you can pick which address you want to reply from in the “From:” address drop down while composing messages.

P.S. If you’re a recent grad and want more tips on how to use Google during this transition period, check out the Google for Students Blog, where we’ll be posting more tips like this weekly for the next couple months.

See more here: 
Tip: Check and reply from multiple email addresses in Gmail


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